LANE SPLITTER EXTREME

INFINITY BLADE FX

FRUIT NINJA FX

Brand Power VS
Game addiction

by Francois Lachance, CEO
In many ways, a product that boasts strong brand recongnition tends to have more legs than the average "no name" product. But, in the grand scheme of things, a great product can come from anywhere.

Rare, are the ones that can imagine the more humble origins of some of the greatest products the industry has had the opportunity to work with. Often, it is the brand that creates the attraction, but the repeat business remains channeled through the "enjoyment" factor of the overall experience. One without the other will soon reveal a scam, while the no name product can rise and shine after being introduce and tested. It would be easy to just test everything in order to rationalize the search for that "HolygraIl", but vision along side a very specific understanding of your clienteles' interests can provide much faster results.

At Adrenaline, we had the opportunity to play with the all of the scenarios mentioned above. We did our very own homework and it some cases we ended up making some mistakes which, hopefully, we've learned from. Therefore, in our quest for improvement This year we went for a combination of existing brands and upcoming ones. We want to make sure to keep some of our secret weapons fresh and appealing.

A product that we are extremely proud of for 2013 is without doubt our new driving style game, Lane Splitter Extreme. Our goal in designing this product was to allow any one to play a driving game without needing the boyish attitude required by most of the products in the driver category. Our top priority was to aim at a much wider demographic than regular driving game: allowing young kids to enjoy the usual experience with a slick learning curve.

We hope you will enjoy our new 2013 line-up as much as we are.